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Proyecto de tesis de Maestría de Pratt Institute llamado Fusign: diseño y fusion.

El proyecto consiste en la exploración de tendencias de diseño y el análisis de la historia de arte y diseño en Mexico exponiendo un nuevo estilo de diseño que combina las imágenes tradicionales de artesanía y arte popular mexicano con nuevas tendencias internacionales. Se diseñó, como parte del proyecto, un tramo repetible que representa el concepto y con el que se diseño una imagen corporativa y una serie de accesorios usando la tela que se imprimió.


Thesis project titled ‘Fusign’; fusion + design, created as part of Master degree in Communication Design, Pratt Institute, NYC.

Project consists of the exploration in current international design trends, the analysis of design history and new trends in Mexico and a conclusion created with the creation of a new design style which combines Mexican traditional images and colors with global design trends.
Examples of the ‘Fusign’ trend were created with the use of a pattern design which embodies this concept.

Shown is Thesis book design, where research and analysis is developed thus concluding with ‘Fusign’ corporate identity and pattern design showed silk screened on fabric and then applied  on 3 dimensional objects and accessories.