TinoVino is a Spanish and Mediterranean restaurant in Mexico City. The Design concept was developed using a mosaic element to create the logo and this same shape was adapted into various applications both in corporate identity and surface graphics.
Corporate design applications include logo and logo variations, business cards and stationary, loyalty discount card, box for delivering bill/check, advertising pamphlets, invitations for inauguration and invitation for jazz night events and signage.
Surface design applications include creation of pattern based off of logo design in various forms: Decorative vinyl on glass that works as space dividers and decorative elements, laser cut wood panels on ceiling and mosaics that cover table tops.
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Pattern design inspired on cloud theme,
Shown in various colorways and sizes.
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Repeat pattern.
shown in various in monochromatic and tri-color color-ways.
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sketchbook project 2012, exhibited at the Brooklyn art Library, NYC
This book participated in the 2012 sketchbook world tour. Created using a combination of paper, ink and collage.
Booklet theme is Monochromatic
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Pattern design
Shown in various colorways and sizes.
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Surface and signage design of apartment building in Mexico City. Since this a green building and is located two blocks away from a Park, the inspiration for this project is nature.
Lobby design: As you enter this building, a long and narrow staircase leads to the security desk in the lobby. This hallway culminates with a set of four Laser-cut wood lattice panels which allow light to shine through a window located in the stairway behind it.
The tall walls in the narrow entrance-way were also decorated with painted murals with the same theme.
Window interiors: Every apartment in the building has a large window that looks into an internal courtyard, In order to create privacy in a way that would allow the light to come in, a decorative Vinyl cutout was created with a repeat pattern.
Signage: The signage design for this project consists of the street sign; a steel lazer cut plaque with the street number, and interior signs consisting of wooden plaques with the apartment numbers.
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Repeat pattern inspired on traditional Mexican shapes and colors.
Shown in various Color-ways.
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sketchbook project 2011, exhibited at the Brooklyn art Library, NYC
This book participated in the 2011 sketchbook world tour. Created using recycled paper, ink and watercolors.
Accordion style booklet titled Below the Surface.
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Botanical repeat pattern.
shown in various color-ways
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Apple situation
Mixed media on paper
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Thesis project titled 'Fusign'; fusion + design, created as part of Master degree in Communication Design, Pratt Institute, NYC.
Project consists of the exploration in current international design trends, the analysis of design history and new trends in Mexico and a conclusion created with the creation of a new design style which combines Mexican traditional images and colors with global design trends.
Examples of the 'Fusign' trend were created with the use of a pattern design which embodies this concept.
Shown is Thesis book design, where research and analysis is developed thus concluding with 'Fusign' corporate identity and pattern design showed silk screened on fabric and then applied on 3 dimensional objects and accessories
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